Kickoff: [Client name] × [Agency]

Date [date] · Length 45 minutes · Attending [client names and roles], [agency names and roles]

1. Introductions (5 min)

• Who does what on each side, and who the day-to-day contacts are.

2. Goals and how we'll measure them (10 min)

• Confirm the 90-day goal from the questionnaire: [goal].
• Agree the 2 or 3 numbers we'll report every month, and where they come from.

3. Scope (10 min)

• What's included each month: [deliverables].
• What isn't, and how we handle requests outside scope (quote first, then do).

4. How we'll work (10 min)

• Approvals: who approves, the turnaround we need ([2 business days]), and what happens if we don't hear back.
• Communication: [channel], weekly update on [day], monthly report on the [5th].
• Access still missing: [list from the onboarding checklist].

5. The first 30 days (5 min)

• Week 1: audit and content pillars.
• Week 2: first calendar sent for approval.
• Weeks 3 and 4: publishing starts; first check-in on [date].

6. Questions and next steps (5 min)