[Client] · [Month] content calendar
Pillars: [Education] · [Proof] · [Behind the scenes] · [Offer]
Channels: [Instagram] · [LinkedIn] · [TikTok]
| Date | Channel | Pillar | Format | Topic / hook | Caption owner | Status | Approved |
|---|---|---|---|---|---|---|---|
| [Mon 3] | Education | Carousel | [3 mistakes when…] | [name] | Draft | ||
| [Wed 5] | Proof | Text + image | [Client result] | [name] | Draft | ||
| [Fri 7] | TikTok | Behind the scenes | Short video | [A day at…] | [name] | Idea |
Rules for the month
- Mix: about [40%] education, [30%] proof, [20%] behind the scenes, [10%] offer
- Every post has one call to action
- Dates that matter: [holidays, launches, events]