[Client name]: social media proposal
Prepared by [Agency] · Date [date] · Valid until [date + 14 days]
What you told us
- Goal: [e.g. 30 booked consultations a month from Instagram and Facebook]
- Today: [followers, posting frequency, what's working, what isn't]
- Budget range: [their words]
- Deadline or season that matters: [launch, peak season]
What we'll do
- Month 1, foundations: audit, content pillars, brand voice notes, a 30-day calendar for approval.
- Every month: [12] feed posts, [8] stories, [2] short videos across [platforms].
- Community: replies to comments and DMs within [1 business day].
- Reporting: a one-page report on the [5th] of each month, with what we'll change next.
How you'll know it's working
| Measure | Now | Target in 90 days |
|---|---|---|
| [Booked consultations from social] | [x] | [y] |
| [Engagement rate] | [x] | [y] |
What's included, and what isn't
- Included: strategy, writing, design, scheduling, community replies, monthly report.
- Not included: paid ads budget, photo or video shoots on location, influencer fees.
Investment
- [$X] per month, [3]-month minimum, then month to month with [30] days' notice.
- One round of revisions per batch; approvals by [weekday] for the following week.
Next step
Reply "yes" and we'll send the agreement and onboarding form. We can start on [date].