[Client] · [Month] report
The goal and where we are
Goal: [e.g. 30 booked consultations a month from social]
This month: [26] (last month [19]) · Trend: [up / flat / down]
Three numbers that matter
| Measure | This month | Last month | Note |
|---|---|---|---|
| [Primary result] | |||
| [Leading indicator, e.g. profile visits] | |||
| [Efficiency, e.g. cost per lead] |
What worked
- [Post or campaign]: [result], because [reason]
What didn't
- [Post or campaign]: [result]. We think [reason].
What we'll change next month
- [Specific change]
- [Specific change]
Decisions we need from you
- [Approval, budget, access, feedback] by [date]