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Be you not them

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About Be you not them

Be you not them is a Newcastle branding studio. Since 2007, we have been creating, restoring and evolving brands that people love to buy from, work for and be part of. We combine brand strategy, brand identity and integrated communications to help businesses define their positioning and build a consistent presence. Our work includes brand architecture, brand development, packaging design, brand applications, branding guidelines and branded environments. We also plan brand rollouts, launches and campaigns. Founded by David Gollop on 5 November 2007, our studio delivers around 25 rebrands a year. We work from the inside out, defining what makes a business distinctive before developing its identity and applications. Our guiding principles are Be Unique, Be Brave, Be Authentic, Be Brilliant, Be Collaborative and Be Agile. Find us at Level 1, 152-160 Hunter Street, Newcastle NSW 2300, Australia. Contact studio@beyounotthem.com or +61 419 739 314.